News sites that are active in disseminating political coverage (Index, Origo,Ģ4.hu, 444.hu – the popular hvg.hu, which is affiliated with the eponymous Methodologically simplify this complex situation, we looked at the four major Market proved most difficult because there are hundreds of online news sourcesĪnd the traditional media brands also feature their own online platforms. (the Media Service Support and Asset Management Fund).

Television broadcasting in the budget of the public media holding company MTVA Is no publicly available information whatsoever on the share of radio and The relevant figures for either the radio or the television sector because there We did not consider the public media channels in calculating Television market, we looked at the data of the two major private televisionĬhannels, RTL Klub and TV2, and also at the three political channels, ATV, Hír Rádió and Karc FM (neither of the latter has a national reach). Network, as well as the three well-known political talk radios, Klubrádió, Info In the radio segment of the market, we considered the nationallyīroadcasting private station (Retro), as well as the Rádió1 network, whichĮffectively has a national coverage through the stations that make up the Regional/county newspapers, tabloids and the freely distributed newspaper Newspapers in the media market, we looked at political dailies and weeklies, Time when the Central European Press and Media Foundation (KESMA) was

Revenue data from 2017, we relied on these for our calculations, but we onlyĬonsidered companies that still existed in the market in November 2018, the In light of the fact that for the time being we only had access to Looking at the entire media market, we considered those majorĬompanies that own some nationally-known brand in the political information Makes it rather difficult to track how much of a public impact they have.īy using data on revenue from sales we can arrive at an estimate of howĭominant pro-government media are in the market for news and public affairsĬoverage. Their effectiveness in disseminating their messages is highly varied, which That the various media have distinct strategies in place to reach audiences, In the past years, the situation was further hampered by the fact There is no public access to the database that features the audience reach ofĪll individual media products (readership, listeners, viewers and online Hungary, measuring ownership concentration is also encumbered by the fact that Publisher that owns a political newspaper as well as hobby magazines. Question is a media corporation with a broad portfolio, for example a newspaper This is especially true when the company in Market, most also feature entertainment contents but normally these have little Especially among the major players in the An obvious challenge is that thereĪre few media outlets that do nothing but inform about politics and disseminate There is no consensus as to which is best. Various methodologies for measuring ownership concentration in the market but Finally, the numbers are in – and they exceed our worst How strong the position of government-friendly media companies was in the Market had become as a result of the emergence of such a huge conglomerate, and When the Central European Press and Mediaįoundation (abbreviated as KESMA in Hungarian) was created in November 2018,Įveryone was curious to find out how massive the ownership concentration in the

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