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Ultimately, the customer cares the most about how he or she is treated.' Pressman died in July 1996. Pressman is quoted as saying, 'The best value you can offer a customer is personal attention to every detail, and they will return again and again.

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He began to discard the types of suits that his father was prone to unearthing at auctions and bankruptcy sales, peppering the racks instead with then-obscure and top-name designers both, but continued to offer touches like free alterations that gave Barneys its reputation. With his father's blessing, Fred Pressman slowly transformed the store from a salty discount house that sold roast beef sandwiches in its pub to a purveyor of Italian designers with a cafe serving Perrier and light salads.

Now, many of those who chose to are verging on bankruptcy.' Fred Pressman's obituary in The New York Times stated:

I didn't want to sell low-end merchandise. My father and I have always hated cheap goods. In a 1973 interview with Business Week, Fred Pressman, Barney Pressman's son, stated that he became 'convinced that the discount route definitely was not for us. He also chartered a boat to take 2,000 of his customers from Manhattan to Coney Island.ĭuring the 1960s 'Barney's son, Fred, helped transition from a discount store to a luxury retailer.' Women encased in barrels gave away matchbooks with the store name and address. He sponsored radio programs featuring Irish tenors and bands playing jigs to advertise Irish woolens. Pressman claimed to be the first Manhattan retailer to use radio and television, beginning with 'Calling All Men to Barney's' radio spots in the 1930s that parodied the introduction of the Dick Tracy show.

Barneys warehouse mens bifold moneyclip tv#

And this first of its kind store landed Barney Pressman on many TV and Radio shows. He also offered free alterations and free parking to attract customers. Barney's sold clothing at discounted prices by purchasing showroom samples, retail overstocks, and manufacturers' closeouts at auctions and bankruptcy sales.

Barney's Clothes were stocked with 40 brand name suits and a big sign with a slogan, 'No Bunk, No Junk, No Imitations'. He raised the $500 to pay the lease by pawning his wife's engagement ring. His first store was in a 500-square-foot (46 m 2) space with 20-foot (6.1 m) of frontage at Seventh Avenue and West 17th Street in Manhattan in 1923. Operations under Pressman family ownership Early history īarney Pressman initially opened a men's discount clothing store.

1 Operations under Pressman family ownership.